New Restaurant: Knowing Your Market
The middle aged group is composed of people who are around 40 to 50 years old. These are very productive years as most executives and prominent career people fall in this market. Money is rather plentiful and thus spent with more generosity. In this age, people are quite fond of trendy and high-end, fine dining restaurants. Many people in this market already have grandchildren and thus this is also good for family-friendly eating places which that are more formal than those frequented by the senior market. The young adult market consists of people in their mid twenties to just before reaching middle age.
This is an age of great effort for established families. The main concern here is enjoying children and keeping a good relationship with them. People belonging in this market usually look for eating places that are conducive for bonding with their children. Places that offer food fast, and with bigger quantities such as family brunch buffet restaurants which are big hits for this market. It is important to offer comfort and a laid-back ambience for this type of market.
The young market comprises of those in their early twenties and younger. This is probably the most diverse market. The main concern of people in this market is instant gratification with low prices. This is the primary market for the fast food industry. A good strategy for this target market is keeping updated with the latest trends and offering food services in association to what is “cool” and “hip”. The goal of public relations is to maintain a “noise” or sort of an ongoing talk about your restaurant and what it has to offer, and build up credibility. There are many media outlets that you can easily reach when you have made a “well-expressed” plan as well as the appropriate public relations company to execute it. Get up to $500,000 from venture capital companies for your new business. US Government Grants for Citizens. Claim your FREE $79 Gov Grant book! So when will you be using public relations? Why and when to advertise? The answer lies with you and you alone.
It all depends on your needs and on what you want to accomplish. You can use both advertising and public relations as your marketing tools together, or separately as the situation demands.
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